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In the viral video, which reached more than 150,000 views since it was uploaded to YouTube on July 23, Rumer Willis and a crew of shirtless, suntanned studs preach the importance of using protection … from the sun, that is.
when MTV News caught up with the spoof’s creator Jake Wilson, the director, writer and self proclaimed supermodel explained his inspiration for the project.
“Obviously I want my videos to be funny, but if I’m going to put my time and effort into something, I like to make it have a message as well,” he said. “One of my best friends Nina had minor skin cancer in college from sunburn and ever since then, my friends and I have been super cautious in the sun. So, I thought what better way to get that message across than by having hot, sweaty guys dancing? Obviously.”
Besides “Problem” being one of Jake’s “favorite” songs — “like, literally on repeat 97 times a day” — he also wanted pay homage to the singer since she made a cameo in one of his viral vids back in 2009.
“She did an episode of my web series ‘The Battery’s Down’ a few years ago, so I’ve known her since her “13″ the musical days,” Jake said. “I’ve yet to reach out directly as I know she is with family this week. I would hope she thinks the video is as rich as I do, which I think she will. She gets it.”
The Battery Company isn’t the only ones making headlines for their musical spoofs. “Weird Al” Yankovic reached #1 last week with Mandatory Fun, which features rewrites of songs by Iggy Azalea, Robin Thicke, Pharrell Williams, Lorde and Imagine Dragons.
“I loved Weird Al growing up,” Jake said. “I most definitely had a cassette single of ‘Amish Paradise’ and some of his music videos taped from my VCR. I have yet to watch his new stuff, but I’m so glad that his material has, and still is being received so well.”
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